Current Vacancies

Associate Director, Investment (Destination Events) - Destination NSW

  • Strategic leadership position
  • Create iconic destination events throughout NSW
  • Major sport and cultural events in incredible locations
  • Maximise event benefits to the NSW visitor economy

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. A particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and regional NSW. Investing in a world-class events calendar to maximise the economic and social benefits to NSW is a key strategic pillar of the Visitor Economy Strategy 2030.

Reporting to the Director, Event Acquisition and Development - Sport and Destination Events the Associate Director, Investment - Destination Events will be responsible for leading and managing strategic event investment and development opportunities for destination events across NSW, delivering a sustainable and diverse annual events calendar that drives economic and social benefits to NSW and, positions Sydney and NSW as the events capital of the Asia Pacific. The role leads strategic business development activities aligned with the Major Events Strategy to identify new investment, acquisition and, event development opportunities, and develops regional event funding programs.

Leading an innovative and strategic approach, the role will work to identify and acquire targeted, unique and long-term event opportunities that deliver economic, social and strategic opportunities across NSW. The role will manage a wide variety of stakeholder relationships to leverage the partnership between events and the host destinations to maximise the event benefits to the NSW visitor economy.

To be considered for this role you will have significant experience in the development and/or acquisition of major events that align with strategic objectives, whilst leveraging event assets to maximise marketing, brand and publicity outcomes. You will be “chameleon-like” in your ability to adapt to changes in events, competing demands, timelines and priorities while utilising your superior communication skills to swiftly build relationships and credibility with stakeholders including Local Organising Committees, NSW Government Steering Committees, Local Government Areas and Working Groups. You must be comfortable leading, conversing and diplomatically influencing people at all levels and come to the role with a clear understanding of government investment in major events.

This is an exciting opportunity to develop and deliver an exciting and diverse range of major sporting and cultural events that promote the many incredible destinations throughout NSW.

The remuneration (base and superannuation) available for this role is from $144,858.87 to $167,527.94 per annum, negotiable depending upon skill level and experiences.

How to Apply

Please note Sportspeople Recruitment will commence screening and interviewing for this role immediately. If you are intending to apply, please do so now.

Applications close: 5pm Tuesday 5 July, 2022  - We reserve the right to close the role early if sufficient merit applications are received.

Application Format: Candidates must complete and submit the COMPULSORY Sportspeople Recruitment Application Form (attached to this advertisement) at the time of applying. The Form contains questions against which we require your specific response prior to considering your application. People Recruitment prefers a 2 page letter of introduction and a CV of no more than 6 pages, merged into the Application Form as one MS Word file.


The Associate Director, Investment - Destination Events, Destination NSW search and recruitment process is being managed exclusively by Sportspeople Recruitment - a specialist division of People Recruitment Group.

In the first instance general enquiries should be directed to Scott Oakhill on 0408 258 337 or FREECALL AU 1800 634 388 or +61 2 9555 5000.

Need more information?

FREECALL AUST 1800 634 388
FREECALL NZ 0800 634 388

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